i'm a brand strategist, producer, and writer based in Los Angeles.

most recently i led social strategy, production, and copy for Lil Miquela (7M+ followers), where social content drove 45M+ views. before that i was Head of Brand Production at PAPER Magazine, producing campaigns end-to-end for Nike, Coach, McDonald's, GAP, H&M, Dr. Martens, Tommy Hilfiger, BET+, and many more.

i come from an editorial and story background: managing editor at a culture magazine on Substack (passerby), story editor on a dozen award-winning podcasts (The TED Interview, ReThinking with Adam Grant, TED Radio Hour), and a TV writer consultant/script coordinator, most recently for an Amazon Prime comedy pilot and an upcoming web series from one of Patreon's top-earning podcasts.

i also work as a freelance content/event producer for Praying and other fashion brands.

currently open to brand strategy, content production, and editorial operations work.

A young girl standing at a cluttered wooden desk with a laptop, papers, magazines, and office supplies, in a room with a painting on the wall and a small filing cabinet.
A shooting star streaking across the night sky with smaller stars nearby.

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capabilities

production leadership & logistics 🌟 creative team recruitment & hiring 🌟 client & brand partnerships leadership 🌟 campaign narrative strategy & story development 🌟 social media management 🌟 ugc strategy & influencer partnerships 🌟 irl & experiential extensions 🌟 copywriting & editorial operations 🌟 on-set direction 🌟 post-production management